We are excited to share that we have been shortlisted for the Best Multi-Channel Marketing Campaign award at the eCommerce Awards 2024 hosted by the eCommerce Expo.
Tellus, our Fintech Client
Our US-based Fintech partner is transforming wealth creation by offering transparent and user-friendly access to residential real estate lending. Their platform allows users to generate passive income and earn rewards through real estate opportunities.
Their app is a game-changer, and unique in its breadth of wealth-building functionality. Imagine an all-in-one digital wallet that effortlessly merges property management and cash growth. It’s seamless, efficient, and exactly what the market’s been missing.
Award for Best Multi-Channel Marketing Campaign
This recognition comes from our successful end-of-year campaigns with Tellus, where we achieved an outstanding +186% increase in Assets Under Management (AUM) in just 8 weeks.
By running four strategic promotions tailored to different customer personas, we boosted engagement and grew AUM while keeping costs low. We used smart data segmentation, targeting customers based on portfolio balance and behaviour, resulting in record-breaking growth. Along the way, we avoided communication fatigue and achieved a +50.4% lift in new AUM compared to the previous six months.
Our success didn’t stop there our participation rates nearly doubled from 9% to 18.53%, representing a 99% increase in engagement.
The Four Promotions Included:
3-Month Vault: Customers could lock in a fixed promotional rate for 90 days. This resulted in a +50.85% increase in new AUM, even during the holiday spending season.
Hit Your Target: Custom weekly APY targets encouraged transfers for temporary APY boosts. This led to a +48.95% increase in new AUM, making it our most successful promotion.
Weekly Rewards: Customers could earn APY Boosts by simply logging into the app weekly.
Mystery Gift: Points earned from participating in promotions were redeemed for a “Grab Bag” of APY Boosts, lasting 42 days.
Excellence in Marketing and CRM
These prestigious awards honor the industry’s most innovative campaigns, recognising companies for their exceptional success in executing integrated multi-channel marketing strategies. We are pleased to be among the nominees, showcasing our dedication to innovation and excellence in marketing and CRM. (It’s what we do!)
Are you looking for CRM support?
Get in touch with us via email, phone, or our contact form and let’s explore how WeDoCRM can help you unlock the full potential of your CRM system. Whether you’re looking to boost engagement, streamline processes, or achieve more targeted marketing, we’re here to help! Looking forward to hearing from you!
