Our client, a leading name in the esports industry approached us for help with improving their email deliverability. They were sending out interactive campaigns, but unfortunately, many of their emails were getting flagged as spam. Their domain reputation had taken a hit which meant their messages weren’t reaching all their audiences, impacting their marketing campaigns and overall communication with their customers. We knew that the key to solving their problem was to implement a carefully structured IP warming strategy. Here is how we did it.
Services
End-to-End Brand Campaign Management, Segmentation Optimisation, Email Optimisation, Project Management, CRM Campaign Calendar
Systems
Braze
Understanding the Problem: A Poor Domain Reputation
The primary issue was that their domain reputation had been damaged due to the inconsistency of previous email campaigns. As a CRM agency, we deal with email marketing, design and campaigns day-to-day. We see how ISPs are quick to take action when they detect suspicious activity such as spam-like behaviour or a sudden spike in emails. If spam is suspected, ISPs will throttle email delivery. If there are too many spam reports, unsubscribes or low open rates the ISP will push emails into the spam folder or block them altogether which was the kind of scenario our client was facing.
To reach our goals, we put together a detailed timeline that we followed closely. Each small increase in email volume was designed to build trust with ISPs and boost engagement metrics. Staying consistent was super important, if we skipped days, we risked losing the momentum we worked so hard to create, which could hurt our delivery rates. By sticking to this plan, we made it much more likely that our emails would land right in the inbox, setting us up for success in future campaigns. Here’s a sneak peek at the timeline we followed:
The Results: Rebuilding Our Client’s Domain Reputation
Through our IP warming strategy, we successfully assisted our client in rebuilding their domain reputation and enhanced their email delivery rates.
As a result of our efforts, our client’s emails are now reaching a significantly larger number of users inboxes, leading to improved campaign performance. We are proud that metrics such as open rates, click-through rates, and overall engagement have shown marked improvement.
We are also proud that moving forward, our client will have a solid foundation for more successful campaigns in the future, allowing them to engage more effectively with their audience and grow as a brand.
The Importance of IP Warming
For clients like this, where email marketing is a key part of their strategy, IP warming is essential to building and maintaining a positive sender reputation. Without it, large-scale campaigns run the risk of being throttled or marked as spam, wasting time and effort. By taking a step-by-step approach and monitoring key metrics, businesses can ensure their emails land where they should, in the inbox – not the spam folder!
How WeDoCRM Can Help with Domain Reputation
As we have done for our client in the Esport industry, our in-house team provides support for brands and organisations across CRM operations, Martech implementation, optimisation, and multi-channel marketing.
Are you looking for support for your email marketing efforts? This can be from email creation, delivery, and reporting for any database size and system. Our services include fully branded, custom-built email templates designed to function flawlessly across all devices. Additionally, we provide the expertise needed to establish a data-driven CRM strategy that drives revenue and engagement.
Plus, we can implement automated multi-channel lifecycle journeys, ensuring a seamless end-to-end experience for your customers. Does it sound like something you are looking for?
Get in touch with us to learn more about how we can help with your email marketing strategy!
