While Christmas may be over, the real gift of customer loyalty is just waiting to be unwrapped. For online businesses, it is definitely the time of cheer with all the new consumer engagement and first-party customer data, it’s like a gift itself. Remember: a customer should be for life, not just for Christmas! The post-Christmas time is your chance to nurture those relationships and keep the momentum going.
What better way to do that than with your CRM system? It makes staying connected easy, helping you deliver personalised offers for birthdays, anniversaries, and other special moments throughout the year. With 71% of consumers now expecting these tailored interactions, your CRM data is a goldmine of opportunity.
Get personal with the follow-ups
Follow up like you mean it because generic emails belong in the spam folder. The key to effective post-Christmas outreach is personalisation and segmentation. Use your CRM to segment your customers based on their interactions — did they click, buy, or redeem loyalty points? Now’s your chance to show you’re paying attention.
WeDoCRM Tip: Have you considered using AI-powered recommendations to show customers new products similar to their purchase history? There could be a pattern of what they are interested in and a chance to cross-sell them complementary products.
Reward shoppers with post-holiday promotions
The decorations may be down, but your offers can still sparkle – everyone loves a good deal and that doesn’t have to stop after the Christmas holidays. While we’d love for every customer to shop year-round, the reality is 64% of them might never buy from you again. Some will only appear during the festive rush — and that’s perfectly fine. They’re your future holiday shoppers in the making. But why wait until next year when you can entice them to return sooner?
WeDoCRM Tip: Keep them hooked with tailored post-Christmas promotions. For instance, offer new customers 10% off their next purchase to give them a reason to come back. A little nudge now can lead to a lot of loyalty later! For your ride-or-die fans, roll out the VIP perks. Think exclusive discounts, early access, or bonus points.
Re-engage with Abandoned Carts
The Christmas and New Year rush is wild and some shoppers may have left items in their carts. Don’t let these opportunities slip away.
WeDoCRM Tip: Use your CRM to gently remind them of what they left behind. Think of it as a friendly nudge “Psst, you forgot something!” and keep it playful. We recommend even adding a limited-time offer to seal the deal, the sense of urgency can sometimes work wonders!
Roll out irresistible deals
It’s not all doom and gloom when the decorations are gone and the holiday vibes have faded, it’s actually the perfect time to reignite shoppers’ interest with exclusive, time-sensitive offers. It’s time for those irresistible deals to blow away those January blues.
WeDoCRM Tip: If you have segmented your past Christmas shoppers, you can use your CRM and create new year specials or customer loyalty discounts only available to those who made purchases during the holiday season. We always love the sense of exclusivity, who doesn’t? Feeling special and part of an inner circle is great, we would want to be part of the first dibs on the discount club. Add a little FOMO to the mix, you can boost both engagement and conversions.
Retention: the gift that keeps on giving
Retention isn’t a quick win — it’s a long game, but one that pays off big time. With all the holiday traffic hitting your site as shoppers hunt for gifts, focusing on retention is the smartest way to turn one-time buyers into repeat customers.
Don’t quit while you’re ahead
After a successful festive season, it’s tempting to kick back and relax. But the thrill of watching shoppers return to your brand again and again never gets old! With clever CRM tactics like segmentation, personalisation, and exclusive offers, you can keep that festive spark alive well into the new year. Let us help you turn your customer data into lasting loyalty and higher conversions. Get in touch today — we’d love to hear from you!
