Our “Spotlight on Services” series introduces WeDoCRM’s team members and explains how they contribute to your projects or daily support when you team up with us.
Lara Hibbert, CRM Executive
We’d like to introduce you to Lara, our CRM executive/cat mum/actress/model/proud founder of a successful press-on nail business. Talk about wearing multiple hats! Lara’s career has been a whirlwind of experiences across both B2C and B2B spaces.
She’s worked with companies in retail, manufacturing, and hospitality, but Lara’s not just any marketing professional. She thrives on variety, taking her ability to engage audiences and adapt to new challenges wherever she goes and we are so pleased that she has joined us here at WeDoCRM! You can find out more about Lara on our LinkedIn page.
How Lara Supports Our Clients
Lara assists with all our email marketing campaigns, customer journeys and performance reporting, making sure messages are always relevant and tailored to the right audiences. She’s all about customer-first thinking, so expect lots of testing, refining and creative ideas!
What truly sets Lara apart is her ability to weave storytelling into everything she does. Whether it’s a marketing campaign, a business strategy, or a conversation about her latest craft project, she has a unique way of connecting the dots and creating compelling narratives.
Outside of Work
When the marketing spreadsheets are closed and the campaigns are set, Lara shifts gears into her creative world, where she brings miniature houses to life and crafts intricate pieces from clay. But the real stars of her show are her extraordinary feline family. A proud cat mum to a quartet of furry companions—mum, dad, son, and daughter—she understands that the most complex strategies are often learned from the most unexpected teachers: her cats.
Beyond her corporate marketing role, Lara has launched a press-on nail business—a venture that reflects her entrepreneurial spirit and understanding of niche market opportunities. Each nail set is like a marketing campaign for your fingers: meticulously planned, beautifully executed, and impossible to ignore!
Whether she’s driving engagement for major brands or running her business, you can also find her on TV! (‘This Town’, Episode 4, BBC). Lara has shown that when you combine creativity, strategy, and a little bit of passion (and maybe some clay), you get results.
Who are WeDoCRM?
WeDoCRM’s insourced team supports brands and organisations with CRM operations, MarTech implementation and optimisation, and multi-channel customer marketing.
Thinking about what we can do for you? Why not see why you should use WeDoCRM as your technical resource? Or get in touch with us here.
