Mariia Volkova
CRM MarTech Specialist
Mariia, originally from Ukraine, relocated to the UK in 2022. Fluent in English, French, Russian, and Ukrainian, she brings a rich multicultural and multilingual background to our team.
With a degree in Digital Marketing and Economics, she brings valuable insights to our team in today’s digital landscape. Beyond work, she dedicates her spare time to an ongoing degree in Psychology, showcasing her commitment to a well-rounded skill set.
Her extensive experience in both CRM, B2B and B2C further enhances our capacity to provide exceptional service and solutions to our clients and we are so happy to have her in our crazy clan!
Serving as our MarTech specialist, Mariia will be spending her day-to-day setting up and implementing CRM systems on different platforms, optimising both CRM systems and MarTech stacks and improving or creating new journeys, workflows, and automations to ensure successful execution.
Here are some of the ways Mariia supports our clients:
- Automation: Implementing intricate marketing automation architectures, overseeing email deployments, and analysing lifecycle effectiveness.
- Multi-channel: Executing A/B testing, advanced segmentation, and automated customer journeys across diverse platforms.
- Marketing Strategy: Crafting and executing global omni-channel marketing strategies.
- MarTech Integration: Collaborating on seamless integration of various marketing technologies through non-native connectors for efficient backend creation and migration.
- Data and Segmentation: Managing customer data, implementing segmentations, and working on full-cycle preparation of global retention campaigns.
- Development: Coding responsive email templates, including AMPscript and dynamic content. Developing logic for data cleansing and privacy.
Sectors:
Mariia has deep expertise across a variety of industries, bringing a wealth of knowledge and insights to each project she handles. Her experience spans:
- EdTech
- Retail
- Publishing
- Entertainment
- eCommerce
- Travel
- FinTech
Platform Knowledge:
Mariia is highly skilled in utilising various Email Service Providers (ESPs) and marketing automation platforms, ensuring tailored solutions for each client. Her platform expertise includes:
- Salesforce
- Klaviyo
- Braze
- Marketo
- Mailkit
- eSputnik
- SendPulse
- Mailchimp
- HubSpot
- Customer IO
At our full-service CRM agency, we offer complete support to help you manage and optimise your CRM systems. From strategic planning and hands-on execution to technical expertise and content creation, we’ve got every aspect covered.
The collective expertise of our team ensures that your CRM strategy is tailored for long-term success. Together, we help you maximise customer engagement, streamline workflows, and drive impactful results.
Download our agency deck to learn more about the CRM and MarTech services we offer, and the incredible WeDoCRM team that makes it all happen.
