We always have Iterable’s Activate Tour in London in our diary as it’s one of our favourite events of the year. Not only are you guaranteed to get some leading insights from incredible speakers, but it also attracts some of the top CRM talent in the country.
So after the weekend to reflect on the day, here are five quick takeaways from this year’s event.
1. It’s an excellent place to meet like-minded CRM specialists
There’s honestly nothing we love more than having a good old chinwag about CRM with fellow enthusiasts. All of us in one room, sharing the same love for all things tech and CRM, groaning about the same pain points, and hearing about others’ well-earned successes. It was such an inspiring atmosphere, and a brilliant way to make some invaluable connections from Iterable’s community.
2. Iterable’s speakers bring topics to life
There’s so much to talk about when it comes to CRM, and after a long day of listening to speakers, it can be easy for your brain to start to flag a little.
Luckily, Iterable has some really inspiring brands as partners which has led to some brilliant projects they’ve worked on. So for every topic we covered throughout the day, there was no shortage of case studies and examples to illustrate their points in a dynamic way. We felt like we peeped under the bonnet of so many exciting brands in such a small amount of time. The format was perfect!
3. Personalisation is both practical and fun
We saw some amazing examples of personalisation throughout the day, but it was Butternut Box that stood out for its fun, friendly, and effective strategy.
We loved the data capture at the beginning of your journey with Butternut Box. And while this is obviously used to tailor a meal plan to your pooch, it also forms the basis of their super personalised communications. We also adored the idea of their end-of-year report which sums up what your dog’s eaten throughout the year and any health benefits they’ll have received as a result. And their SMS delivery service is the perfect example of effective omnichannel customer service. All in all, it’s a brand we’re now hugely impressed by.
4. Iterable sure knows how to throw a party
Selfie bots, bowling, karaoke, and some seriously delicious food and drink throughout the day. It was exactly what we needed after a jam-packed schedule.
5. Iterable *gets* your audience
It is NOISY out there. Every day we can receive hundreds of emails, 50+ mobile notifications, and see thousands of ads. People are understandably overwhelmed.
Which is why alongside all the different ways to personalise your communications and connect with your audience, Iterable champions efficiency. It’s about quality, not quantity. And it’s about building a better experience by putting the customer first.
As CRM specialists and customers ourselves, this really spoke to us. We’ve had some very positive customer journeys with brands (big shout out to Halfords recently for my bike purchasing experience – more to come on that), but we’ve also seen a lot of misfires. We couldn’t agree more with Iterable’s approach to customer experience.
