Football fans are a passionate bunch. They scream, they chant, they live and breathe their club’s highs and lows. But in 2025, passion alone won’t cut it.
Building on the key takeaways from our whitepaper, “How to Maximise Fan Engagement with CRM,” we explore how CRM systems are not just changing the football game they’re rewriting the playbook for fan interactions and club success.
It used to be about a weekly fixture and a club newsletter but in this digital world we are in, social media, streaming services and digital memberships have changed the way fans interact with their clubs.
This means clubs must rethink their approach. The days of passively watching a game are over, supporters now actively engage with their team through fantasy football leagues, club apps, and interactive social media campaigns. They don’t just want to watch; they want to be part of the journey. So how can you make sure you are meeting these expectations? Strategy, data and CRM technology.
Multi-channel Marketing for Football Fan Engagement
Football clubs are no longer just about 90 minutes on the pitch. With digital channels exploding, fans expect personalised experiences.
Let’s talk numbers:
A YouGov survey found that 44% of UK fans followed Euro 2024, with 28% relying on social media for updates. If your club isn’t engaging on multiple platforms, you’re missing out.
Manchester City’s WhatsApp channel gained over 254 million members in just months and reached half the size of its following on Instagram and Facebook. This surge highlights that fans are increasingly digital and underscores the critical need for clubs to adopt multi-channel engagement strategies, meeting fans wherever they are (hint, it’s on their phones).
Football Clubs that are getting CRM right
Exeter City and Data-Driven Approach: The Fan Engagement Index 2023/24 crowned Exeter City as the kings of engagement for the sixth year in a row. What’s their secret? Consistency, authenticity, and a data-driven approach to fan interaction.
Paris Saint-Germain (PSG) and Personalisation: PSG engages fans across various demographics by leveraging platforms like TikTok, Instagram, and WeChat. They tailor content based on regional preferences, ensuring a personalised experience for their global fan base.
Also, Brighton & Hove Albion and Brentford have received praise for their forward-thinking fan engagement strategies.
If mid-table clubs can master CRM, what’s stopping the rest? Clubs that don’t keep up risk being relegated, not just on the pitch, but in relevance and revenue!
What’s in the Football Whitepaper
This essential resource provides football clubs with actionable strategies, including:
- How to make every fan feel like a VIP – Real-world examples of clubs using CRM to personalise fan experiences.
- Top CRM integration tips – Connect seamlessly with fans through messaging platforms and social media.
- Turning data into loyalty – Learn how to analyse fan behaviour, optimise engagement, and drive revenue.
- Exclusive membership programmes – Build loyalty with rewards, invite-only events, and personalised offers.
- Multi-channel engagement strategies – Reach fans wherever they are, from mobile apps to email and beyond.
- Community-building initiatives – Foster a deeper connection with local and global supporters.
- Fan feedback loops – Ensure supporters feel valued and heard by integrating their opinions into club decisions.
Download the Football Whitepaper Now
Football clubs that embrace CRM are building deeper connections, increasing revenue, and ensuring their fans stay loyal – through relegation, promotion, and everything in between.
Whether you’re a Premier League giant or a grassroots club, this football whitepaper is your ultimate guide to transforming your CRM strategy and deepening fan connections. More connection, more loyalty, more revenue – the perfect goal (pardon the pun).
At WeDoCRM, we help football clubs level up their engagement game. Want to see how CRM can transform your club’s relationship with its fans? Download our whitepaper now and get those football fans cheering long after the final whistle!
