Although CRM is one of the most cost-effective tools out there for marketers, it’s often overlooked compared to PPC, social or even brand.
However, give your CRM software a little extra love and attention, and you could unleash a seriously powerful marketing tool for your business. And that’s precisely where a CRM agency steps in.
So, what can a CRM agency do for you?
Recommending the right software
Save yourself some time (and a massive headache) filtering through the vast array of systems on the planet and get us to do the job for you.
After all, we live and breathe MarTech. And as a certified agency partner of some of the biggest CRM and ESP platforms, including Hubspot, Customer.io, and Salesforce, we’ll find the right tool for your specific needs.
Oh, and we should add that we have first-hand experience recommending a suitable platform to our clients, as well as supporting the migration to the new software.
Removing guesswork
When it comes to marketing strategy, this CRM agency never flies by the seat of its pants. Neither should your business.
Our first port of call will always be a deep dive into all the nitty-gritty details of your customer data. That includes evaluating their behaviour, providing valuable customer insights, and also identifying your business’s pain points. Once we’ve mapped out your customer lifecycle, we can use this data to monitor, analyse and optimise the sales funnel, all from a customer-centric perspective.
Data-led decision making: say goodbye to missed opportunities and hello to lifelong customers.
Improving efficiency
Doing more in the same amount of time? That’s called getting a higher return on your investment. And that’s the result we want for your business simply by maximising your CRM software.
The first step: centralising your organisation’s communications into a single hub. Yes, that means every team working from the same CRM data. Yes, that means better internal collaboration and improved customer experience. And yes, it does sound dreamy, we know.
But we don’t stop there. Using (the aforementioned) customer data, we boost the functionality of your CRM software by developing automated workflows and audience segmentation. That could be anything from a series of welcome emails or abandoned cart push notifications, to tailor-made campaigns to a specific sector of your audience.
Which in layman’s terms means you’re sending the right message, at the right time, to the right person, via the right channel.
Aligning sales and marketing
Ah, marketing and sales. Two teams, very much one goal. So how come many businesses find their commercial function at odds with each other?
A CRM agency like us can turn marketing into a support network for sales, and provide a centralised system that the sales team actually uses. Some of our quick B2B wins include sales nurture automations, lead recycling, and detailed analytics dashboards.
Finally, you’ll have everyone in the commercial function working together to convert leads and grow customer relationships, just as it should be.
Giving peace of mind
With a top CRM agency at your side, you don’t need to be a CRM whizz yourself. In fact, bringing us on board is your insurance against things like mishandled data, because we know how to meet all the legal requirements.
But it doesn’t stop there. When you have us on retainer, we’ll check, maintain and purge your CRM data on a regular basis, and troubleshoot any system errors. We’ll even help you to justify and manage the costs of your activities.
Our skills and experience with CRM leaves you free to focus on the parts of your business that matter to you, knowing you’re getting the ROI you need on your CRM software.
Eager to find out more about how we help businesses all over the world with expert CRM support? Drop us a line below.
