Black Friday isn’t just another day – it’s the biggest shopping event of the year, and both customers and marketers (like us) have it circled in big red pen on their calendars months in advance! Love it or hate it, it is a great opportunity for acquisition and personalisation, people are ready to shop and it’s our job to deliver exactly what they are looking for.
Shopping has evolved, with 32% of shoppers last year kicking off their buying sprees early, reflecting the growing trend of extended sales periods. It’s never too early to plan and promote, give yourself a fighting chance of winning this Black Friday. Get those teasers and upcoming deals for your customers ready!
Black Friday is not just for one day
The Christmas season is just around the corner and we start our research as early as October. Maybe we’re a bit too organised, but we know we’re not alone in eagerly awaiting the countdown to snag those exclusive deals from our favourite brands before they vanish into the depths of online shopping trolleys.
So, what is stopping you from getting a head start on things? We suggest promoting your deals a week in advance, transforming them into an exciting week-long event that keeps customers engaged and ready to shop! Trust us, we will be waiting eagerly, happy to spend early. fingers tapping away on our devices.
Pre-sale marketing and retaining loyal customers
Why not kick off a teaser campaign to build excitement and anticipation? Focus on customers who have already engaged with your brand previously, and even consider offering exclusive promotions to your most loyal customers so they feel extra special, with sprinkles on top. Your CRM allows you to identify top buyers, so reward them with early access to sales, VIP discounts, and personalised acknowledgements. We are emotional beings, trust me, it goes a long way and can guarantee repeat business. Fun fact, it is actually easier to retain loyal customers than acquire new ones, so keep them happy!
Choosing the right channel, for the right person
Use multiple marketing channels like email, SMS or social media to highlight upcoming deals to customers wherever they are. Every person has their preferred channel of communication, so multichannel marketing helps you get the right message to the right person – at the right time.
WeDoCRM Recommends: Looking at the customers based on their behaviour. For example, you could send exclusive deals with loyal customers through email while retargeting ads on your social media for those who have an interest in your brand but haven’t made a purchase yet. Every business has unique customer patterns, so it’s important to understand what works best for you and align the right offer with the right person. Knowing who you want to target and how you will maximise the impact of your campaigns. Let’s talk about segmentation in more detail in the next point.
You can learn more about multi-channel Marketing in our blog “CRM Strategy with Multi-Chanel Marketing”
Segment your audience for targeted and PERSONAL campaigns
Customers are bombarded with generic emails during Black Friday. Not all customers are the same, and your Black Friday promotions shouldn’t be one-size-fits-all either. With your CRM, you can segment your customer base based on buying behaviour, preferences, or previous engagement with your brand. You can also use customer names, recommend products based on past purchases etc. Don’t waste your marketing budget on throwing all your deals out there to random people and seeing what sticks, segment your database so that relevant offers go to the right audience.
Maximise basket abandonment recovery
Black Friday is one of the worst for abandonment baskets with customers constantly browsing multiple websites, pages, deals and offers. With so many distractions, it’s so easy for shoppers to leave things in their baskets, however, this is the prime time for a cheeky opportunity… Use your CRM to send automated and personalised abandonment basket emails and try to get them back on track. Little reminders can be all it takes to encourage them to complete the purchase. You can also add a special offer or limited-time discounts to incentivise them further. A well-timed nudge, paired with a tempting deal = Ka-Ching! (This is meant to be the sound of a cash till by the way.)
Post-sale follow-ups and nurture relationships
The opportunities don’t stop or end when Black Friday is over – in fact, it is just the beginning! Once a customer makes a purchase, it is time to continue the journey to a wonderful long-lasting relationship. And what better way to do this than with a trusty customer relationship management tool! Ta-da! Keep the communication up – regularly check in with customers through newsletters, promotions or loyalty programmes.
How WeDoCRM can help you to maximise your sales
Black Friday is a huge opportunity, but to make the most of it, you need to be strategic. With the right CRM tools, you can personalise your marketing, increase engagement, and drive sales like never before. It’s not just about running promotions, it’s about understanding your customers, delivering what they want, and turning one-time buyers into loyal customers.
Interested in learning more? We’ve implemented multi-channel marketing for some of the world’s biggest brands and we’re committed to making that expertise and experience available to you and your company. Get in touch with us today. We are looking forward to hearing from you.
