We were excited to be invited by Liverpool John Moores University to share our expertise on the importance of CRM in modern business success. Vanessa Mallia, Head of Growth at WeDoCRM, was honoured to deliver an engaging guest lecture to postgraduate students specialising in Digital Business. It was a great opportunity to share our thought leadership and insights with the next generation of business leaders. By integrating industry expertise into academic learning, we are proud to help students gain a practical understanding of CRM that goes beyond theory.
Industry Expertise Meets Academic Learning
Senior Lecturer at LJMU, praised Vanessa’s lecture, stating:
“Vanessa Mallia, Head of Growth at WeDoCRM, recently gave an excellent guest lecture on Customer Relationship Management (CRM) to our postgraduate Digital Business students at LJMU. She shared clear, well-structured content based on her experience working with well-known global brands. Vanessa used real-life examples to explain how CRM works in today’s digital world, making the session both informative and engaging for the students.”
Chin Ong, Senior Lecturer – Liverpool John Moores University
Topics Covered
Vanessa’s lecture focused on Digital Business Management and the importance of CRM in modern businesses. She covered topics like customer engagement, personalisation, and omnichannel marketing. The session also discussed how AI, machine learning, and automation are changing CRM systems. She emphasised the role of data analytics, segmentation, and predictive insights in business growth, and wrapped up by looking at future CRM trends and digital transformation.
The focus on emerging CRM trends highlights the ongoing changes in digital transformation, ensuring that businesses stay competitive and adaptive in a rapidly evolving market.
Insights from the WeDoCRM Presentation
The slide below is part of the WeDoCRM presentation, highlighting the evolution and future of CRM technology. The CRM Timeline slide showcases the transformation of customer relationship management from manual record-keeping in the 1950s to the advanced AI-driven, predictive analytics of today. It emphasises key milestones like the launch of Salesforce in 1999, the entry of major players like Oracle, SAP, and Microsoft in the 2000s, and the integration of AI and automation in the 2010s.
The Future of CRM slide explores emerging trends shaping the CRM industry, particularly the impact of AI, predictive analytics, and voice assistants on customer interactions. It provides real-world examples, such as Sephora’s AI-powered chatbot for personalised recommendations and Domino’s voice-activated ordering system using Alexa.
Educating the Next Generation of CRM Professionals
At WeDoCRM, we believe in equipping the next wave of digital business leaders with the knowledge and skills they need to excel in CRM. This guest lecture was a fantastic opportunity to showcase how CRM is more than just a business tool; it’s a powerful catalyst for customer engagement, automation, and data-driven decision-making.
From AI-driven customer insights to omnichannel personalisation, today’s students will soon be the professionals shaping the future of CRM. Engaging with these future leaders and sharing real-world strategies ensures they graduate ready to drive innovation in CRM and digital transformation.
Looking for Expert Speakers for Your Event?
We’re passionate about sharing industry knowledge and helping businesses, universities, and organisations stay ahead in the evolving world of CRM. Our team offers speaking engagements on a variety of CRM-related topics, from digital transformation and AI-driven customer engagement to personalisation strategies and data analytics.
If you’re planning an event, conference, or lecture and are looking for expert speakers, we’d love the opportunity to connect, share insights, and collaborate with you! Download our Speaker Deck to see how we can bring valuable insights to your audience. Get in touch with us at sales@wedocrm.co to discuss how we can tailor a session to your needs.
A big thank you to Vanessa Mallia for sharing her expertise and to Liverpool John Moores University for fostering such valuable learning experiences!
