If you are a small business owner, firstly – congrats. From one SME to another, we know the unique challenges and rewards that come with the territory. Running a small business is a demanding adventure, testing even the most experienced entrepreneurs. But, with us being only four years old we’re in this together – and yes, where is that coffee when you need it?
Navigating limited resources, meeting those sales targets, maintaining compliance, staying up to date with technology, the list goes on while trying to keep your customers happy can seem like a juggling act. However, despite these hurdles, the one thing we learned in achieving success, is by being resourceful, adaptable and strategic. A crucial asset and one of the indispensable tools to have is CRM software.
In simple terms a CRM system allows you to understand your customer’s needs better, build stronger relationships and make sales!
How are you handling your data and leads?
First things first, where are you storing your data? If it’s still in a Google document or spreadsheet, you might want to consider transitioning to a CRM platform. Yes, although spreadsheets are free and convenient for basic storage, they offer no functions beyond simply holding data. This means endless lists with no insights, no tracking and missed opportunities.
There are many reasons why you should move from spreadsheets to a CRM platform but the main one is the powerful tools for insights, automation and seamless lead tracking you get, ensuring no leads slip through the cracks!
Keeping your existing customers happy through targeted marketing
Your data is like a pot of gold – treasure it and use it to get to know your customers better.
Without a CRM platform, managing this information manually is prone to errors, hey, we’re all human. However, one single mistake can lead to incomplete customer profiles and gaps, making it difficult to deliver targeted marketing communications.
As your business grows, so does your customer base
As a young startup, you’re bound to evolve and grow. CRM systems are scalable and adaptable, making them an ideal long-term solution for SMEs to manage business changes. With your growth comes more responsibility in other areas. Providing excellent customer service is a green flag to success and retaining customers. Another pro for a CRM system is that they can track customer issues, monitor responses and ensure that no customer gets left or inquiry gets unanswered.
Help your small business get more done in less time
You can use automation within a platform to send out birthday discount codes and set up reminders and follow-ups. This frees up your time from admin tasks so that you can focus on more important things. No more worrying about remembering birthdays or anniversaries – let the platform do it for you!
This level of personalisation will enhance your level of service and set you apart from other competitors. Personalisation is crucial in today’s digital world and a well-implemented CRM platform can level the playing field, enabling you to compete with larger companies.
How we can help you
WeDoCRM is a leading CRM agency, delivering a unique approach to CRM through its ‘insourced model’ for brands and organisations all over the world, including Alibaba Group, Emirates, Volvo, MoneySuperMarket and GoHenry. With a focus on innovation and results-driven strategies, WeDoCRM empowers clients to navigate the complexities of modern CRM to achieve sustainable growth across B2B and D2C. Whether you’re looking for a full-service CRM team or a support network for your existing team. WeDoCRM stays flexible, with an insourced model approach to deliver the support you need.
Are you ready to transform your SME with tailored CRM solutions? Get in touch to discuss how our customised CRM services can drive growth and success for your business. Schedule a call today to explore the possibilities of our insourced model approach tailored specifically for SMEs.
