We’re thrilled to have partnered with a cutting-edge US-based fintech that’s revolutionising how people build wealth. Powered by real estate, the platform empowers individuals to effortlessly build wealth with a focus on simplicity, transparency and customer returns. Users can tap into the lucrative world of wholesale residential real estate lending, enjoying rewards and generating passive income.
Their app is a game-changer, and unique in its breadth of wealth-building functionality. Imagine an all-in-one digital wallet that effortlessly merges property management and cash growth. It’s seamless, efficient, and exactly what the market’s been missing.
In a competitive bidding process against other CRM agencies, we secured the opportunity to elevate the US brand’s CRM program.
How we boosted their CRM operations to new heights
Since their founding in 2016, our client has amassed an impressive customer database. By 2022, they secured $16 million in seed funding, enabling them to invest in a top-tier CRM. Despite their solid foundation, they were challenged with a personnel shortage, making it tough to manage multiple campaigns at once. The result? A gap in personalised, consistent communications that are crucial for meeting customer expectations.
WeDoCRM was onboarded and agreed to support with managing their CRM software, Iterable, campaign creation, and customer journey optimisation across SMS, Email, In-App, and Push notifications, alongside their MarTech stack, this led to significant improvements, higher engagement and increased ROI.
By streamlining operations and improving data management, our clients’ processes have become more efficient and revenue-generating. Our end-to-end campaign creation and support have ensured impactful marketing with optimised content delivery. Flexible ad-hoc projects and MarTech support met their evolving needs, enhancing customer engagement. Our strategic guidance has empowered our clients to make informed decisions and drive growth.
Breakdown of the key areas of support:
- Managing Iterable: Overseeing daily operations, including system maintenance and data governance.
- Campaign Creation and Delivery: Managing end-to-end campaign processes, from content creation to data queries and Litmus testing for optimal delivery.
- Optimising Customer Lifecycle Journeys: Implementing continuous testing and best practice strategies, to enhance customer experiences.
- Ad-hoc Projects and MarTech Support: Providing flexible assistance and broader MarTech support as needed, including day-to-day campaign management and customer lifecycle journey optimisation.
- MarTech Expertise and Development: Assisting with external resource management and system implementation
- API and System Development: Collaborating with API and system developers to streamline operations and enhance efficiency.
Additional focus areas:
- Data Health Check and Refresh: Ensuring data integrity and relevance.
- Database Re-segmentation and Live Segment Pools: Automatically adjusting user segments based on their behaviours, focused on personalised communication.
- Dynamic Content Creation: Crafting targeted dynamic content for customer lifecycle journeys, tailored to individual segments.
- Expertise and Support Across the Business: Offering guidance and assistance beyond CRM operations.
- Strategy Support: We offered tailored strategic direction and insights, ensuring alignment with their commercial goals and KPIs.
How we achieved a +186% AUM milestone in 8 weeks
In 2023, we executed four simultaneous end-of-year promotions over an 8-week period. By offering customers multiple reward options, we aimed to appeal to all personas, increasing engagement and boosting their assets under management (AUM).
The four promotions included:
Results:
The 3-month Vault garnered strong interest, resulting in a +50.85% increase in new AUM compared to the monthly average over the previous 6 months, during a season that competes with holiday spending.
Results:
This 8-week campaign features personalised rates tailored for each individual customer, emerging as our most successful promotion to date. It generated a remarkable +48.95% increase in new AUM compared to the monthly average over the previous 6 months, significantly surpassing our past promotions.
Results:
Through well-tuned cohorts based on portfolio balance and behaviours, we were able to generate record-breaking AUM while limiting the cost to the business. Additionally, we kept our open/click rates steady, avoiding communication fatigue.
Our efforts resulted in a total increase of +50.4% in new AUM (compared to the monthly average over the previous 6 months), over 8 weeks for our client. Typically, we saw a 9% participation rate for other campaigns, however, for the end-of-year promotions campaign, participation spiked to 18.53%, marking nearly a 99% increase.
WeDoCRM is your trusted iterable partner
As a certified iterable partner, we helped close the data activation gap by bringing together customer data and supported our client to design, deliver and optimise experiences. We’re able to help deliver joyful experiences with harmonised, individualised, and dynamic communications at scale.
Are you looking for CRM support?
Drop us an email, call, or use our simple contact form, and let’s discuss how WeDoCRM can support you in getting the most out of CRM.
