CRM vs ESP: Which one is right for your business?
In the vast world of marketing, we’re bombarded with acronyms: PPC, SEO, Marketing Platform, SEM, MAP, CRM… the list just goes on. We want to
9 Benefits of CRM for Small and Medium Enterprises
9 Benefits of CRM for Small and Medium Enterprises If you’re starting out in the small business world and CRM is like a tornado in
How to Choose a CRM for Small Business
Starting a small business is challenging enough without the added pressure of finding the right tools to manage customer relationships efficiently. You know CRM systems
Why Your SME Business Needs CRM Software
If you are a small business owner, firstly – congrats. From one SME to another, we know the unique challenges and rewards that come with
Getting Started with CRM: Key Concepts and Terminology
Knowing about CRM is one thing. Understanding it’s concepts and terminology is something completely different. There are so many terms, jargons and abbreviations, it can
What is CRM and Why is it Important for your Small Business?
CRM has become the world’s leading software market because of its immense popularity and effectiveness in boosting ROI (Return on investment). Are you a small
Attending Iterable Events and Unveiling New Platform Features for 2024
What a week! I attended no less than three influential Iterable events in London last week and my feet didn’t touch the ground once –
Return Rates and Customer Lifetime Value for Retail Success
In recent news, a major fashion retailer made headlines for a controversial decision that has ignited a social media storm. The retailer deactivated thousands of
How to Maximise Your ROI with a CRM Strategy
In today’s tough business world, CRM has evolved and keeping customers happy isn’t just about storing their info, it’s about boosting sales and keeping them
Could Google’s HubSpot takeover be another hit to Salesforce?
With Reuters reporting that Google’s parent company Alphabet is seeking to acquire HubSpot, could this acquisition continue to strengthen the growth of the HubSpot platform
