Guide to CRM in Football
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In today’s competitive football landscape, clubs face increasing pressure to drive deeper supporter engagement, deliver exceptional match-day experiences, and maximise revenue streams.
CRM systems have become essential in achieving these goals, providing football clubs with the tools to personalise communication, enhance fan loyalty, and optimise operational efficiency.
Several leading clubs, including Tottenham Hotspur, who recently named Salesforce as its CRM partner and Arsenal, who stated that their CRM data was key to their £150 Million sponsorship deal with Emirates, have leveraged their CRM technology to significant effect.
This guide explores how CRM integration can help football clubs unlock the full potential of their fan data to engage supporters, deliver tailored experiences, and grow revenue.
This white paper has been co-authored by our CRM Manager, who previously served as the CRM and Data Analytics Manager at Rangers Football Club and our Head of Growth who has worked at Emirates and Wembley stadiums, bringing valuable industry expertise and insights into optimising fan engagement and revenue growth
Simply submit the form and an email will be sent out with a unique download link. Any issues with the form, please call us on +44 (0)20 3319 5273.
