CRM Strategy
We’re trusted experts for
Data-focused, strategic thinking
To be truly strategic, you have to understand what your data is telling you. Only then will be be able to identify trends and areas of opportunity to increase revenue from your database.
Deep-dive Analysis
In-depth audits of performance to date to establish benchmarks and areas of opportunity to increase revenue and engagement. We'll also look at data integrity.
Optimising Systems
Dysfunctional systems and poor configuration will have a detrimental impact of an organisation. We'll strategise how best to optimise systems for maximum efficiency.
Campaigns and Automations
Utilising data benchmarks, we'll generate a plan that enables you to optimise campaigns and lifecycle automations to generate a sustainable increase in revenue and engagement.
Defining Goals and KPIs
Understanding what you want to achieve will allow for robust monitoring of performance. Strategy rarely stays regimented - it needs to pivot according to changes in trends.
User Lifecycle Journey
Map out the entire end-to-end customer journey to identify all the key touchpoints, potential weaknesses and areas of opportunity to optimise the user experience.
Segmentation Modelling
Know your audiences. Identity personas and segments will allow an organisation to target and personalise Sales and Marketing outreach and communications.
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